Category Archives: spring 2010

an emily of my own

I just received my very own Emily Necklace in the mail yesterday!   The best part about it is…it’s even more gorgeous than any photo can express.  It is definitely going to turn heads.  Sadly it is a bit grand for my Winston-Salem lifestyle, so I am already conjuring up fantasies about being invited to a wedding in Venice or a weekend trip to Paris to give the necklace its proper debut…hello, universe, are you listening…

I also want to take this opportunity to congratulate Rachel of Gemma Redux.  She recently won a space at the prestigious CFDA Fashion Incubator and her business is doing exceptionally well, which I am so pleased about!  Thanks again Rachel for the unique collaboration with loyale and keep up the good work!

And speaking of Emily – the Emily Deschanel just gave loyale a wonderful plug on Ecouterre a few weeks ago.  I always feel honored that she is one of loyale’s biggest fans.  Thanks Emily!

Eco-chic peace! xoxo, Jenny


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It was a great show…

We are thrilled to present this video of the {sustainable} Style WSNC fashion show that took place on April 6th, 2010.  {s}sWSnc was a stupendous success and we have loads of people to thank!

Thank you to all the lovely eco-designers that participated:

Amanda Vaughn Redmon
John Patrick Organic
Lara Miller
Lina Rennell
Loup Charmant
Mr. Larkin
Perfectly Imperfect
Same Underneath

Thank you to our delightful Wake Forest University student models:

Melissa Beckett is a senior from Dallas, TX
Why she thinks this show is important: “Most people simply aren’t aware that there are alternatives to mass waste  and consumption, and events like this one prove there’s a better way!”

Lauren A. Zimmaro is a senior from Harleysville, PA
Why she thinks sustainability is important: As our natural resources become more depleted, we have a growing  responsibility to ensure the sustainability of our planet. Sustainability is important because it extends beyond the  environmental issues and into a realm of social, financial and human rights issues that affect us all.

Hadley Beier-Green is a junior from Topeka, KS
Why she thinks this event is important: “Thomas Friedman dismissed the ‘green party’ and called instead for a  ‘green revolution.’  I don’t disagree, but I also don’t think living sustainably means you need to wear burlap sacks.  Taking sustainable products, like organic cottons and reconstructed vintage, makes green sexy.” 

Tania Cuzmenco is a junior from Charlotte, NC
Why she thinks this show is important: I think it’ll help people see that being sustainable isn’t a difficult or drastic  change; anyone and everyone can do it and still be stylish.

Tonis Montes is a junior from Louisville, KY
Why she thinks sustainability is important: “Being aware of the natural resources we currently have and use and  how we can ensure that future generations have those same natural resources – that’s sustainability. The air we  breathe, the water we drink, how we use and reuse products in our everyday life is absolutely essential. Our  health and livelihood is completely dependent on the way in which we use the Earth and its resources – so essentially, how is sustainability not important?”

Emily Taylor is a junior from Rancho Santa Fe, CA
Why she thinks this event is important: “Change is necessary and it is also possible, most people just do not know  exactly what to change in their lives.  That is why this show is so important: it takes something that women love,  fashion, and turns it into a doable way for them to help sustain the environment.”

Amanda Calderon is a freshman from Palm Coast, FL
Why she thinks this show is important: “This show will help to encourage individuals to make small changes in  their life, such as purchasing eco-friendly clothing in order to help keep the earth a healthy place live. This will  speak to the youth of our culture who are interested in fashion by showing them that eco-friendly clothing is very  fashionable.”

Melody Petulla is a freshman from Chattanooga, TN
Why she thinks this event is important: “Hopefully this event will show people that sustainability can come in all  shapes and sizes; it can be glamorous if you make it that way.  Regardless, it will show people that sustainability  is reaching a hand into every area of popular society, and inspire them to offer their own helping hands towards  sustainability in their own personal ways.”

Many thanks to our generous sponsors:

Wake Forest University
Jade Aveda of Greensboro
Whole Foods Market of Winston-Salem

And a special thanks to the over 400 guests that attended, it wouldn’t have been such a blast without your participation!

To view images of the event, check out WFU’s Flickr gallery.

Eco-chic peace! Jenny

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Happy Earth Day…

As many of you are aware I have been celebrating Earth Day since April 6th with the {Sustainable} Style WSNC fashion show…there has really been no lull, as the RiverRun International Film Festival I am marketing and greening kicked off shortly after and it has been go, go, go ever since.  The eco-merchandise for the Festival is selling incredibly well and the Environmental Film Sidebar is inspiring hundreds of film goers.  Last night I had the distinct honor of having a drink and chatting with 2 filmmakers visiting W-S that have made exceptional films, Michael Nash of Climate Refugees and Mike Swantek of So Right, So Smart.  I tried to make them arm wrestle, you know battle of the eco-film directors, ha ha…we had a great night at RiverRun’s Sustainable Soiree sponsored by Whole Foods Market.

I have to keep this little blog short, as the Festival schedule is a grueling (and exciting) 18 hour work day.  Overall life is sweet and I am so happy to celebrate the 40th anniversary of Earth Day and my 4th wedding anniversary to my stupendous hubby who is delighted to see me live the eco-dream.  I hope you have a beautiful day!

Eco-chic peace! xoxo, Jenny

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Loving the eco-life

Spring is just around the corner I can feel it…

My backyard is a sea of blooming daffodils – the yellow alone makes the spring season feel palpable.  I also started seeds in my kitchen window and they are sprouting like mad – foxgloves, basil, tomotoes, butternut squash and more!

I feel a tad sad that I am so busy it is hard to get outside and really bask in the warm and longer days. But I am thrilled to have a lot of work on my plate that brings me so much satisfaction.  A few things:

– the refreshed loyale site is up and spring 2010 has taken a delightful turn.  My word, I love the photography of Nirrimi Hakanson, as well as the collaboration between loyale and Gemma Redux!  Take a peek for yourself and shop now at

{Sustainable} Style WSNC is coming along wonderfully!  With the event just 15 days away, samples from the best eco-designers out there are flooding my office!  John Patrick Organic, Stewart+Brown, Lara Miller, Lina Rennell, Mr. Larkin, Loup Charmant, Bodkin, Perfectly Imperfect, Sublet, Frei, Same Underneath and SustainU are the participants thus far and I am thrilled with Whole Foods, Aveda and Wake Forest University’s sponsorship of this event!  If you live in the area, please attend the event on April 6th and RSVP here. If you are far off, there will be photos online post event.

– the press continues to support loyale!  Please look for loyale in the following publications:  Women’s Health – April, In Style – April, People Style Watch – April, US Weekly – April, Lucky – May and Marie Claire – June (an Emily Deschanel story – we love her!).

– the RiverRun International Film Festival that I am greening and marketing has announced its full lineup of films and I am happy to report that there is an Environmental Documentary side barClimate Refugees, So Right, So Smart, The End of the Line and a special premiere of Disney’s Oceans will be screened during the 11 day Festival!  I am thrilled to apart of such a unique event and hope to see you there April 15 – 25!

I guess this is it for now, I will will re-emerge after April 7th with a full report on {s}sWSnc…Happy spring!

 Eco-chic peace! xoxo, Jenny

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Filed under events, spring 2010