Monthly Archives: March 2010

Loving the eco-life

Spring is just around the corner I can feel it…

My backyard is a sea of blooming daffodils – the yellow alone makes the spring season feel palpable.  I also started seeds in my kitchen window and they are sprouting like mad – foxgloves, basil, tomotoes, butternut squash and more!

I feel a tad sad that I am so busy it is hard to get outside and really bask in the warm and longer days. But I am thrilled to have a lot of work on my plate that brings me so much satisfaction.  A few things:

– the refreshed loyale site is up and spring 2010 has taken a delightful turn.  My word, I love the photography of Nirrimi Hakanson, as well as the collaboration between loyale and Gemma Redux!  Take a peek for yourself and shop now at

{Sustainable} Style WSNC is coming along wonderfully!  With the event just 15 days away, samples from the best eco-designers out there are flooding my office!  John Patrick Organic, Stewart+Brown, Lara Miller, Lina Rennell, Mr. Larkin, Loup Charmant, Bodkin, Perfectly Imperfect, Sublet, Frei, Same Underneath and SustainU are the participants thus far and I am thrilled with Whole Foods, Aveda and Wake Forest University’s sponsorship of this event!  If you live in the area, please attend the event on April 6th and RSVP here. If you are far off, there will be photos online post event.

– the press continues to support loyale!  Please look for loyale in the following publications:  Women’s Health – April, In Style – April, People Style Watch – April, US Weekly – April, Lucky – May and Marie Claire – June (an Emily Deschanel story – we love her!).

– the RiverRun International Film Festival that I am greening and marketing has announced its full lineup of films and I am happy to report that there is an Environmental Documentary side barClimate Refugees, So Right, So Smart, The End of the Line and a special premiere of Disney’s Oceans will be screened during the 11 day Festival!  I am thrilled to apart of such a unique event and hope to see you there April 15 – 25!

I guess this is it for now, I will will re-emerge after April 7th with a full report on {s}sWSnc…Happy spring!

 Eco-chic peace! xoxo, Jenny


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Transitional season

It is that offbeat time of year again when it is certainly not spring with that briskness in the air, but it is also not winter…the sun is setting slightly later, there is a new luminescence outside and bulb flowers are pushing their way to the surface…

Angelina from Beklina, my favorite online boutique that sells loyale, as well numerous other must-have sustainable labels sent me this enchanting photo that I feel sums up the current season: metamorphosis.  I love the light, while loyale’s faux fur Costilla jacket from fall ‘08 is paired with flip-flops and even more so the baby chick who is on its way to growing into a chicken.  Change is in the air that is the only certainty and there maybe a few more snow flurries around the corner, so I am biding my time and keeping extremely busy…

In addition to many other things, I am flirting with raising a few chickens in my backyard – 1/8 acre which is evolving into full blown micro-farm [in my imagination].  Despite the Arctic chill, every weekend I have been hoeing, weeding, pulling up 20 years worth of established ivy and building trellises for my future vegetable garden.  While my back aches at times, I’m loving every minute!  The current agenda of veggies and flowers is kale, Swiss chard, green pole beans, cucumbers, tomatoes, peppers, 5 types of herbs, sweet peas, sunflowers and zinnias. This weekend I will begin growing seeds indoors so that I can transplant them after the final frost.  Other little joys involve seeing what is sprouting up from the previous owners of our bungalow…I unearthed tons of irises and there are daffodils a plenty!


While I spend the weekends escaping into farming and landscaping, the weekdays are filled with marketing and greening the RiverRun International Film Festival, prepping {Sustainable} Style WSNC (now just 35 days away) and running loyale, which has had another big publication rush for the spring season due to Earth month looming and loyale’s collaboration with Gemma Redux!  I am also working to update loyale’s site, which will be new and exciting in mid-March…

Life is good and I hope the same for you! 

Eco-chic peace!  xoxo, Jenny

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