Monthly Archives: May 2009

success unexpected in common hours

cowabunga!

as i was closing up shop late on february 13th i received a consequential phone call.   it was devon schuster from vogue ringing me from the front lines of fashion week – i knew it must be important.  she was seeking out our teal barstow bikini from spring 2007 + was hoping it could be picked up asap so it could be sent to LA for a shoot with gisele.  devon had certainly done her research + i was so thrilled that i had archived this style for just such an occasion!   for good measure i also threw in the grey topanga blouse, the epitome of beach chic, thinking it would be a good fit.  still flying from loyale’s march feature in vogue, my heart skipped a beat at a new opportunity to work with this fabulous publication. 

on the following monday i received another call from devon from the shoot asking if it would be okay for gisele to take the topanga blouse, apparently she had fallen in love with it during the shoot!  i gave the go ahead + held my breath with excitement.

fast forward to march 25th, where upon jane herman emailed me requesting an interview for the “style ethics” section of the magazine – it would seem that this feature would be one page with a story on loyale’s eco-mission…oh my word.  i almost didn’t believe it could be true, until i was told a few weeks later to whip up a batch of limited edition barstow bikinis, for the story would be running in the june issue!

this whole breath-taking experience reminded me of one of my favourite quotes, “if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.”  oh thoreau how you know…

when the issue came out this tuesday, my husband + i  rushed to the newsstand + picked up a few copies…we savored reading the story in central park while enjoying the finally fantastic spring weather. thanks vogue, this has been quite a journey!

reading vogue

hope you enjoy the feature: http://www.loyaleclothing.com/images/press/press-vogue-june09.htm + if you’d like to purchase one of the limited edition bikinis created, please go to: http://www.loyaleclothing.com/shop.htm.

eco-chic peace!  xoxo, jenny

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Filed under celebrity love, press features, spring 09

sun is a good thing…

 

it has been a gloomy spring, weather-wise in nyc, thus i find myself conjuring up images that relate to warm, festive, outdoor times…

a few weeks ago, i was able to get out of dodge to spend quality time with my niece + nephew in nor cal!

a few weeks ago, i was able to get out of town to spend quality time with my niece + nephew in nor cal!

this is a classic.  about to get married in jamaica in 2006, my maid of honor + i take the plunge...literally.

this is a classic. about to get married in jamaica in 2006, my maid of honor + i take the plunge...literally.

so bright you can hardly see...enjoying the heat on friar's beach, a little hidden paradise.

so bright you can hardly see...enjoying the heat on friar's beach, a little hidden paradise.

this is where my mind has been wandering…good thing i am working on spring/summer 2010, it all belongs together!

eco-chic peace!  xoxo, jenny

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Filed under life

this + that

loyalepress-booktimeout-ny-apr-09

things have really been chugging along well for loyale these days!  while i am buried in planning out fall 09 & finalizing the spr 10 collection, i feel a bit short on eloquence, so i thought i would give you a little recap of fun things that have been taking place lately.  during earth week there was excitement surrounding loyale with a one page spread in time out new york; you can see the complete story here: http://newyork.timeout.com/articles/shopping/73795/rummaging-with-jenny-hwa-of-loyale.  loyale was also featured prominently in the green with fashion event that took place on april 23rd in philly with coverage on NBC10 http://www.nbcphiladelphia.com/news/green/Drexel_Fashionistas_Go_Green_Philadelphia.html  & word on the street is gretchen rossi from real housewives of orange county was a huge fan of the ‘semina’ valencia mini!  lastly, a segment depicting loyale’s eco-mission ran on CBS 2 this sunday.  to view this pleasant two minute snippet, click here:  http://wcbstv.com/video/?id=127292@wcbs.dayport.com.  i am deliriously grateful for all this wonderful coverage, so let me just say thanks to everyone who loves loyale for sharing your positive energy & good vibes.

eco-chic peace!  xoxo, jenny

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Filed under press features, spring 09