Monthly Archives: April 2009

the reason for loyale’s being


i love our planet.  it truly is a magical place that gives us marvelous gifts of beauty while exuding selflessness & generosity.  if our planet was a person, i would have to divorce my wonderful husband & marry her instead.  but alas this is not to be, so instead i design clothing with her as my soul obsession (that is not a typo).  the planet is the raison d’etre of loyale.  honestly speaking, there is no way i would be a fashion designer just for the kicks of it!  no, the environment & the protection of it is what gives me that drive a designer needs to overcome all the hardships that come along with this profession. 

as a special thank you to my friend planet earth, i am eating a vegan diet all week.  no meat, dairy, eggs, etc.!  now, i know this might be a bit extreme for some of my readers, but if you at least consider not eating meat for just one day week you would save 245 tons of grain, 84,000 gallons of water & greatly reduce carbon emissions.  also, try to buy eco, sustainably raised meat, this helps a lot too.  so the 2009 earth day takeaways are: eat less meat & of course buy organic cotton clothing.  both of these actions will vastly improve the health of our gorgeous planet.   in celebration of this momentous time will be 25% off on April 22nd with code: apr22loyale.  it is the only one day sale we will be holding until late august, so we hope you will seize the moment & expand your eco-chic wardrobe!

eco-chic peace! xoxo, jenny


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getting back to me

me being free

many of you  know, running a business is no joke & there is no off switch.  after awhile the grind makes me cranky, unappreciative, sloppy & a pain in the ass to be around.  which is so crazy because i love what i do with all of my heart.  basically my priorities get out of whack, so i keep this picture on my desk at all times.  this is my fave picture of me…i am free & really just living in the moment.  i am me.  i remember that afternoon so perfectly, my husband & i were driving around mexico in 2005 & we came across tulum; i just striped off my clothing & dove into the ocean, man it was spectacular!   i think moments like this are easier to create on vacation because you are so out of your everyday realm that there is more room to allow the possibility of oneness, freedom & happiness.  granted, we should be able to accomplish this is our regular lives – ha ha, well maybe one day.  but for now the loyale offices will be closed for the next week.  i booked a ridiculously cheap trip & i am getting out of town looking to create another magical moment with myself.  i will be back with a new blog on april 21st…

 eco-chic peace!  xoxo, jenny

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fruitful youth

teen vogue may 09

as it was snowing earlier today, i was happily scanning in my most recent spring press + feeling very good about things, not the least bit concerned by the never ending winter.  i am one of those people who doesn’t make much time for soaking up the moment, usually i am in a complete frenzy, spazing out like the tasmanian devil storming onto the next project.  however, today i sat peacefully + gazed at some of the hard work that has truly paid off these past couple of months into a very tangible form – beautiful, shiny magazines that are currently featuring loyale…check out for the full range of recent press!

glamour considers me to be an eco-influencer, awesome!

and speaking of things that bring me happiness, how awesome is the movie “i love you, man” ?  confession, i saw it twice + am kind of obsessed.  i love good laughs…

"i love you, man" hits just the right note

eco-chic peace!  xoxo, jenny

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Filed under press features, spring 09