workin’ overtime

autumn-grace & i showing off the new collection

autumn-grace & i showing off the new collection

i just finished a three day run at designers&agents trade show previewing and selling the new spring 09 loyale clothing collection!  do you know what a trade show is all about?  well, it is quite the industry insider affair where buyers from near and far come to scope the line and purchase the collection 6 months before it arrives in the stores.  in addition, editors from neat top tier mags come to discover what’s hot amongst up and coming designers and perhaps even create future feature stories…i was lucky (haha) to meet the market editor of lucky magazine and she flipped for our vegan faux fur.  all is well on the loyale front and i am well on my way to meeting my goal of 100 stores by july 2009, as we picked up 10 new stores!  very good news to come…

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1 Comment

Filed under events, spring 09

One response to “workin’ overtime

  1. I love the floral print dress… so great!!

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