in may of 2008, i began a process that i knew would take me on an intriguing journey of self-discovery…it started with a very long essay about myself & loyale…3 months of waiting…additional essays & company information…6 weeks of waiting…a special 1 hour interview…4 weeks of waiting, but now i must say it has all been worth it! loyale has won the eileen fisher grant for women entrepreneurs! each year eileen & her fab team select 5 winners out of hundreds of applicants whose businesses encompass innovation, sustainability & social consciousness. check out this link for further details: http://www.eileenfisher.com/scripts/ecatalogisapi.dll/group?group=8478&Template=9990000001057050.
i longed to win this grant & meet the lady in charge & my wish has been granted…thank you eileen fisher!
eco-chic peace! xoxo, jenny
autumn-grace & i showing off the new collection
i just finished a three day run at designers&agents trade show previewing and selling the new spring 09 loyale clothing collection! do you know what a trade show is all about? well, it is quite the industry insider affair where buyers from near and far come to scope the line and purchase the collection 6 months before it arrives in the stores. in addition, editors from neat top tier mags come to discover what’s hot amongst up and coming designers and perhaps even create future feature stories…i was lucky (haha) to meet the market editor of lucky magazine and she flipped for our vegan faux fur. all is well on the loyale front and i am well on my way to meeting my goal of 100 stores by july 2009, as we picked up 10 new stores! very good news to come…
i am happy beyond measure when celebrities wear eco-clothing and even more so when they chose to wear loyale clothing! on september 3rd, jessica alba was spotted sporting loyale’s york tunic in rose and i was impressed with her stellar style, pairing our tunic with leggings and a chic scarf…check out the scoop at http://www.ecorazzi.com/2008/09/05/jessica-alba-is-loyale-to-the-environment-with-bamboo-tunic/. kris carr of crazy sexy cancer also spread the loyale love last week wearing our tularosa dress in black to an event in LA. looking good, feeling good…that’s what we like to hear!